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Don Julio 'Por Amor' ft. Lao of NAAFI

Director:
JC Molina
Production Company:
Agency:
Anomaly

Don Julio and Anomaly enlisted us to reimagine Rafael Solano’s 1968 Bolero classic ‘Por Amor’ for the first film in this beautiful campaign - 'A Love Letter To Mexico', which earned us Gold and Silver Clio Music Awards. For this custom remix, we collab'ed with the incredible Lauro Robles, better known as Lao of CDMX-based record label NAAFI - a crew who have spent the last decade-plus on the absolute cutting edge of Mexican club culture. See more films in the campaign below...

PRoject breakout

Here is a case study film that highlights the love that went into this campaign, and some of the love that it received in return.

And here are several more films in this beautiful campaign, with further collaborations with Lao and esteemed Mexico City artist and producer, Camilo Lara - aka Mexican Institute of Sound. 🇲🇽🎺

And here's a peek at one of our sessions at Soy Sauce Studios in CDMX...

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