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7-Eleven 'Anything Flows' ft. Flo Milli

Director:
Warren Fu
Production Company:
Agency:
Dentsu

For this multi-award-winning song, honored by Spotify as it's "Mic Drop: Best Overall Campaign" for 2024, we enlisted Grammy-winning producers NovaWav (Beyoncé, Rihanna, Ariana Grande) and created the summer anthem "Anything Flows" with Flo Milli, featuring Maiya the Don, Kari Faux, and 2Rare for 7-Eleven and Slurpee. 🧊🔥 The single is available on all major streaming platforms via RCA Records, and was organically playlisted on several of Spotify's most influential hip hop playlists, including Rap Caviar, with over 1 Million Spotify streams in just its first three weeks of release. The song's Y2K-inspired music video was directed by the amazing Warren Fu (The Weeknd, Pharrell Williams, Daft Punk). Huge thanks to our friends at Dentsu for bringing us on to make this record!

PRoject breakout

Now closing in on 3 Million streams on Spotify, the song and campaign were named the "2024 Spotify Mic Drop: Best Overall Campaign"! 🙌🏼🏆

The song got off to a quick start, when released...

Nick and Dani making it happen on-set

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Spotify Streams

3+ Million

Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station